If you own a commercial building, the exterior is key to maintaining its interior and making it look inviting to customers. A fresh coat of paint can liven up your building and help with its appeal. But how do you choose the right color? We’ve put together a list to make the decision process easier.
Here are some factors to consider:
- Plan Around Permanent Elements
- Appeal to Your Customers
- Consider the Climate
- Think of the Surrounding Buildings
- Test the Color
Plan Around Permanent Elements
What are the elements around your building that you can’t change? Think of things like stonework, shingles, trim, and other elements. For example, if you have a brick building, you can use earth tones like dark greens or browns that will compliment the brick. If the color scheme is dull or easily blends into the surroundings, you can choose accent colors that match your business’s color scheme and will help it stand out.
Appeal to Your Customers
Of course, you’ll want to consider your business and the types of customers you want to appeal to. Studies have also shown that 76% of buying decisions are made in-store. Creating an inviting space is key to drawing people in and making them feel welcome. It should draw their eye while still matching the rest of your business’s color scheme.
You should also think about the psychology behind color. Warm colors can evoke energy and excitement while cool colors can evoke trust and safety. The Institute for Color Research has found that people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.
Consider the Climate
Do you live in an area with heavy rain and snow? Or extreme dry heat? It’s important to think about the climate when you’re choosing a new color as it can lead to wear and tear over time. Generally, if you’re considering a lighter color palette, it’s best to choose a color that’s one or two shades darker as it’ll fade to a lighter color over time.
Think of the Surrounding Buildings
No one wants an eyesore. If your building is too bright or clashes with the surrounding buildings, it could be more off-putting than inviting. For example, if the buildings around yours are all neutral colors, you can choose something within a similar color scheme that still allows it to stand out. You can also use bold accent colors to help you draw people in.
Test the Color
Repainting your building’s exterior is a big commitment and can be a pricey investment depending on the size of your space. To be certain that you love the color you’ve selected, you can test it on a small area that isn’t easily seen by customers. That way you can see what the color will look like once it’s dried and under different types of lighting.
Let Harpeth Painting Do the Job
Whether you are completing maintenance or want to completely change the look of the building’s exterior, Harpeth Painting is here to get the job done right. We’ll inspect your building’s exterior, provide a quote, and help you choose the right color.
Ready to get started? Contact us today to request a quote!
